Frequently Asked Questions

Choosing Alé means supporting a brand with a great heritage: quality, which celebrates women's cycling and, above all, celebrates the essence of cycling: passion, sharing and dedication to a great sport.

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What is the minimum order quantity?

There is a minimum order quantity of 10 items per garment, for example 10 men's PR-R Short Sleeve Jerseys across a mix of sizes ( 3 x Small, 4 x Medium and 3 x Large).

You cannot use the 10 to mix men's and women-specific cuts as these are different garments.

We can fit women-specific pads into men's cuts (If doing so, we suggest you size down by one size).

The only exception to the above is with skin suits where we can produce a minimum of 5.

What is the centralised ordering and payment system?

Centralised ordering allows individual team/club members to order and pay directly online.

This removes the hassle away from an individual club/team member collecting all the orders and chasing money.

The minimum order quantity for this set-up is 15 kits, and there is a surcharge of £5 per person per order.

Can I combine kits?

Yes. Combining styles allows you to easily hit minimums or get better pricing based on total volume.

For more information, please contact us.

We can also include versions of the same artwork and style in additional colours for free.

This will allow you to offer fun options for special events, special edition kits, or differentiation between riders/levels in your club while maintaining your volume price breaks.

How will we know what size kit to order?

Consult our Fit & Sizing Guide to determine your sizing.

Fit Kits are also available to ensure correct sizing.

We can provide a full size run of each style your team is considering (Credit card deposit required).

Fit Kits are sent tracked at no charge while return shipping is your responsibility.

Expedited shipping service is available at an additional cost.

Your team then has 7-10 calendar days (including one weekend) to confirm their sizing for each style before the Fit Kit needs to be returned.

We recommend having a Fit Kit Event for your team.

What kit can we sample?

Clubs are welcome to as many samples as needed, as long as these are returned to us after 14 days. We offer a wide range of samples from each range but please be advised not all sizes will be in stock.

Are different Pads available?

Men's and Women’s 2, 4 and 8 hour pads are available.

What are the prices?

Please contact us to receive a pricing and order form.

Volume discounts are available, and many styles can be combined to reach even better price breaks.

This allows your team to enjoy a wider variety of styles for different performance levels, weather conditions and uses, while still achieving your ideal price break.

For more information, please contact us.

Is Alé available worldwide?

Yes, Please contact us at [email protected] for more information.


Free design service?

We will create the initial design or adapt an existing one allowing for you to make up to 3 amendments free of charge.

Further amendments may be subject to additional charges.

Charges may also apply for additional services such as logo tracing or more extensive creative services. Please contact your Custom Specialist for more information.

What do you require?

Vector art (EPS or Illustrator files) is required for logos, text and flat graphics in order to ensure smooth edges in print.

In the event that your team does not have access to vector artwork or if you need assistance, our in-house design team is ready to help with more intensive art services.

Standard photos, PSD, TIFF or JPEG files may also be used, but are subject to some restrictions.

If you aren’t sure, please contact us for advice.

Are templates available?

Yes, flat sketch templates of every style are available.

This will allow us to capture your vision closely but your artwork will still need to be adjusted by our in-house design team to manufacturing specifications.

Using templates can help you get closer to your intended design from the beginning, saving time in the process.

Template files available HERE.

What colour should I use to create my artwork?

Submit your artwork using Pantone® colour references, and we will match it to the closest available colours in our standard palette.

We can also provide precise colour matching for an additional fee.If you are unsure which Pantone colour would work best, we can provide a fabric swatch of our colour chart.

Will the printed custom kit match the proof I see on my electronic device?

Not necessarily; the colours on a screen can differ from the finished product significantly. The best way to ensure that the finished fabric will match your vision is to rely on the Pantone colour system. Sublimated fabric samples are available at your request, which will show exactly how the colour will appear on your apparel.

Can I communicate directly with the Designer?

Yes, once we have completed your first proof & digitally rendered in 3D.

payment production & delivery

What are your lead times?

The length of the entire process depends in part on how long it takes to complete your artwork. We suggest allowing 10 weeks for designs to be created, creating your order and processing payment(s).

Be sure to inform us if you have an event date you are gearing up for. The process is broken into these stages Initial Design. Lead times are 6-8 weeks from design sign-off.

How do you print the kit?

The artwork is applied to the fabric through a specialized heat transfer process called sublimation.

Fabric is saturated with inks, rather than simply being applied to the outside of the fabric which can be easily removed or damaged.

The advantage of our process is that colours and graphics are extremely durable; they are resistant to fading, and images do not flake off or run when washed.

Sublimation also poses few limitations to the type of artwork that can be applied to the fabric.

What are your payment terms?

A 50% deposit is required when placing your order. This deposit is non-refundable and credited against your remaining balance which is to be paid before the kit is shipped to you.

What if I need to change my order?

You can change order quantities prior to your order moving into production.

If you need additional quantities, there is a smaller minimum for re-ordering as long as the artwork is the same.

Please contact for more details.

Returns & faulty items

This doesn’t happen often, but please notify us as soon as possible to see what the best option is to resolve the issue. It may be repair or replacement subject to the extent and cause of the issue.

We deal with warranty case by case, for any issues please email us at [email protected]


Use our flat templates to capture your vision. Your artwork will then be adjusted by our in-house design team to manufacturing specifications. Using templates can help you get closer to your intended design from the beginning, saving time in the process.

Download templates

“Every step of the way has been easy and simple, and the team have gone out of their way to help us however they can.” 

Andy Cook Cycling

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Alé Custom
Unit 2, Danbury House
Armstrong Way
BS37 5NG