STAND OUT.

Your Custom Design, Pro Kit Quality

Choosing Alé means supporting a brand with a great heritage: quality, which celebrates women's cycling and, above all, celebrates the essence of cycling: passion, sharing and dedication to a great sport.

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ABOUT

ALÉ offers a service of excellence for amateur and professional cyclists. Thanks to close-contact work with athletes, ALÉ produces innovative performance kits, which can then be customised for clubs and team according to precise designs, colours and requests. There is personal contact with ALÉ Custom Clothing through every stage of the creation of the garments, from design to delivery.

leading WITH THE HEART

Cycling is not just a job, it is our passion. We know that legs are not enough: above all, the heart is needed. This is why we undertake our work with the spirit with which we face a climb. Every difficulty pushes us to give our best, to win together.

AN ENDLESS RACE

Our race started more than thirty years ago, manufacturing and developing hundreds of products and having worked with the most prestigious international brands we decided to offer fans a new brand, that will be a revolution: ALÉ.

INSTINCT AND TECHNOLOGY

Success is never the result of chance. Instinct must be supported by strategy and technology. Our development laboratory continuously researches innovative materials and solutions, combining these with the intuitions of stylists and professionals.

THE PROFESSIONALS

Research needs guinea pigs. Our are definitely special: they are the professional cyclists with whom we have been collaborating for many years. Their experience means they can give us vital and trustworthy suggestions and feedback on our products. 

why alé

WIDE RANGE OF GARMENTS

Jerseys, bib shorts, jackets, skin suits and many other accessories for a 100% customised look

CENTRALISED ORDERING

Each team/club member can order kit online, removing the hassle of collating orders and rounding money together*

GUARANTEED QUALITY

Quality of garments guaranteed by road tests conducted by professional athletes

CONVENIENT SHIPPING

Tracked & secure delivery

LOW MINIMUM ORDER NUMBERS

Customisation starting from
a minimum order of 10 kits

FREE TRIAL SIZE KIT**

Free delivery of sample kit

*Minimum of 20 kits, and a surcharge of £5 per person per order.
** Deposit to be held, and released upon receipt back. Return shipment to be covered by the customer (we recommend trackable delivery).

process

CHOOSE AND CUSTOMISE
THE LINE YOU PREFER

Founder

REQUEST AN ESTIMATE
OF YOUR PROJECT

Marketing

RECEIVE THE SAMPLE KIT AND DEFINE THE FINAL GRAPHIC

Designer

RECEIVE YOUR CUSTOM
GARMENTS

Developer

THE COLLECTION

Discover the details and the technical characteristics of the Alé Custom range.

SHOWCASE

WANT TO DESIGN IT YOURSELF?

Use our flat templates to capture your vision. Your artwork will then be adjusted by our in-house design team to manufacturing specifications. Using templates can help you get closer to your intended design from the beginning, saving time in the process.

Download Templates

“Every step of the way has been easy and simple, and the team have gone out of their way to help us however they can.” 

Andy Cook Cycling

Get in touch

ADDRESS

Alé Custom
Unit 2, Danbury House
Armstrong Way
BS37 5NG